How to Prepare For College Entry Essay Samples

How to Prepare For College Entry Essay SamplesIf you want to have the best chance of being accepted into a good college or university, a good college entrance essay is an important part of your overall education. The best college essays will get you that college acceptance letter right away. The average student can only remember three or four college essays.There are some easy ways to prepare for your college entrance essay samples. Your first step should be to define your own expectations of the essay. Don't worry about an essay being boring, but remember that you have to be able to write in a clear and concise manner. There's nothing worse than coming up with an essay idea but not being able to put it into words.One of the easiest ways to prepare for college entrance essay samples is to get one. Most high schools or colleges that award acceptance to their students will give one to their students. A college essay is not much different from the typical essay except for the length. It is designed to test a student's ability to think of a question or answer a question.College entrance essays are a must for entry level students who want to be able to take advanced courses like mathematics or science. Even though the admissions department will never admit that there is something wrong with a given student, there will always be tests to determine whether or not the student is ready for a higher level of learning. By preparing for them early on, they will have a better chance of being accepted by a good college.Some colleges are still not willing to admit that their entrance level students are not ready for the next level of learning, but they do accept that there are easy ways to prepare for the course. With this in mind, it is up to the student to come up with his own college entrance essay samples. There are several different ways to get started.Once you've decided what type of college entrance essay samples you want to prepare for, you need to come up with a topi c. This is often the toughest part. Many students have the same topics for their college essays, but this does not mean that all the topics are equally important. There is more than one way to develop a good essay topic. One that works well for you may not work as well for another student.The best college entrance essay samples include one that uses examples and one that utilize a thought-provoking thesis statement. The former makes the student better prepared to present their ideas in a clear and concise manner. The latter makes the essay stronger if you can highlight the strengths of your opinion.

Richard B. Sewall Claims That Melvilles Vision In Moby-Dick Is A Cruel

Richard B. Sewall claims that Melville's vision in Moby-Dick is a cruel reminder of the original terror, in which all moral judgements are accompanied by tensions, paradoxes, and ambiguities. In response to this statement, I agree that all moral judgements are fraught with tensions, paradoxes and ambiguities. Much of Ishmael's experiences while on land and at sea deal with making moral judgements; the act of forming an opinion by discerning what is right and wrong. Melville uses Ishmael to prove his vision that moral judgements are derived from (life) experiences directly affected by tensions, paradoxes, and ambiguities. Melville uses excellent representations of how tension can impact moral judgement making. Ishmael undergoes a particular situation in which tension directly affects his process of analyzing and judgement making. There is an obvious tension between Captain Ahab and the crew of the Pequod due to Ahab's silent intensity and self-concentrated desire to kill Moby-Dick. Ahab seems to be in his own world, loosing himself to the temptations of getting revenge on the White Whale. Ishmael makes note of this unspoken tension while looking for him during his watch. ...I instantly gazed aft to mark if any strange face were visible; for my first vague disquietude touching the unknown captain, now in the seclusion of the sea, became almost a perturbation...but whatever it was of apprehensiveness or uneasiness-to call it so-which I felt...(Melville, 109). Although Ishmael had not seen Ahab yet, he found it peculiar that he remained secluded in his quarters below the deck. This instance creates tensi on in Ishmael's mind, making him second-guess his attendance aboard the Pequod. This tension was the perfect recipe to help Ishmael decide how much he would want to interact with Ahab. In other instances, Melville uses the whale to show how paradoxes can affect judgement. When Stubb kills a whale in Chapter 61, Ishmael lingers around the incident, explaining first exactly what the dart is and what the crotch is. When Ishmael wants to examine representations of whales, he looks at monstrous and less erroneous pictures of whales and then depictions of whales in paint, teeth, wood, sheet-iron, stone, mountains, and stars. This commitment to analyzing the whale in general creates a paradox in that Ishmael either underestimates or overestimates the whale and its characteristics. It is a constant contradiction that affects Ishmael's judgement in a way that makes him feel either at ease or unrest with the whale. Melville states the ambiguity of experience in the chapter Queequeg in his Coffin. When Queequeg is seized by fever, he orders his coffin in the shape of a canoe. When he recovers, he uses it as a storage chest and an object of art. Later, the coffin is used as a life preserve/buoy for Ishmael. The general idea Melville portrays is that the meaning of an object is determined by an individual, and not in itself. Melville uses Ishmael as the direct link to Queequeg and his coffin when the ship sinks. The different perceptions of the coffin more or less deal with foreshadowing, and Ishmael's desire to analyze the future and judge for himself what is best for him. Melville had many ways of portraying how moral judgements can be impacted. I believe Sewall's claim that all moral judgements are fraught with tensions, paradoxes, and ambiguities to directly apply to moral judgement, as Melville portrayed this through Ishmael and particular events that took place in the novel. Sewall was accurate in his statement in that these three elements can greatly affect a person and their moral sense of judgement. Richard B. Sewall claims that Melville's vision in Moby-Dick is a cruel reminder of the original terror, in which all moral judgements are accompanied by tensions, paradoxes, and ambiguities. In response to this statement, I agree that all moral judgements are fraught with tensions, paradoxes and ambiguities. Much of Ishmael's experiences while on land and at sea deal with making moral judgements; the act of forming an opinion by discerning what is right and wrong. Melville uses Ishmael to prove his vision that moral judgements are derived from (life) experiences directly affected by tensions, paradoxes, and ambiguities. Melville uses excellent representations of how tension can impact moral judgement making. Ishmael undergoes a particular situation in

Is Vertical Conveyor integrated with horizontal conveyors Essays

Is Vertical Conveyor integrated with horizontal conveyors Essays Is Vertical Conveyor integrated with horizontal conveyors Essay Is Vertical Conveyor integrated with horizontal conveyors Essay Conventional vertical conveyors, who is like the spiral conveyor, have the restriction that the input and output of material loads must have the same direction. By using forks many combinations of different input- and outputlevels in different directions are possible. Vertical lift conveyors can be manually or automatically loaded and controlled. Almost all vertical conveyors can be systematically integrated with horizontal conveyors, since both of these conveyor systems work in tandem to create a cohesive material andling assembly line. In order to provide power for small shops and light industry, specially constructed power buildings were constructed. Power buildings used a central steam engine and distributed power through line shafts to all the leased rooms. The advantages included less noise and less wasted energy in the friction losses inherent in the previously common drive shafts and their associated gearing. Also, maintenance was simpler and cheaper, and it was a more convenient method for the arrangement of ower drives such that if one part were to fail then it would not cause loss of power to all sections of a factory or mill. These systems were in turn superseded in popularity by rope drive methods. Henan HXJQ Minging Machinery Co. , Ltd, is a professional manufacturer and trader specializing in the research, development and production of construction machinery for nearly 50 years. Our main products are as follows: mobile diesel Jaw crusher,vertical mill, army type Jaw crusher, mini Jaw crushing plant with screen, cement packing machine,etc. We will provide you with the best product and service. In similarity to vertical conveyors, spiral conveyors raise and lower materials to different levels of a facility. Most spiral conveyors also have a lower angle of incline or decline (1 1 degrees or less) to prevent sliding and tumbling during operation. Almost conveyor belt system: chinaquarry. com/products_show/ belt_conveyor. html jaw crusher: china-crusher. com/ Is Vertical Conveyor integrated with horizontal conveyors By fengyanyanl 990

Wetlands of Arkansas Research Paper Example | Topics and Well Written Essays - 1000 words

Wetlands of Arkansas - Research Paper Example State parks, location of the wetlands in the state, and conservation plans for the wetlands would also be discussed. The official website for state parks in Arkansas reveals a total of 52 which offer diverse recreational and outdoor facilities. From among those mentioned are: Cane Creek, Crater of Diamonds, Daisy, Devil’s Den, Jacksonport, Lake Charles, Lake Fort Smith, Mount Magazine, Ozark Folk Center, Petit Jean, Village Creak, White Oak Lake, and a host of other state parks (Arkansas State Parks, 2007). The wetlands in Arkansas are classified using the hydrogeomorphic (HGM) approach. This approach is described in detail, to wit: â€Å"is a procedure for assessing the capacity of an ecosystem to perform functions. It is designed to assess wetland and aquatic ecosystems, which are normally characterized in terms of their structural components and the processes that link these components. Structural components of the ecosystem and the surrounding landscape, such as plants, soils, hydrology, and animals, interact with a variety of physical, chemical, and biological processes. Understanding the interactions of the structural components of the ecosystem with surrounding landscape features is the basis for assessing ecosystem functions, and it is the foundation of the HGM Approach† (Brinson, 1995). Using the HGM Approach, the wetlands in Arkansas have five basis classes: depression, flats, fringe, slope and riverine. According to the Classification and Characterization of Wetlands of Arkansas (n.d., 5) â€Å"depressional wetlands occur in topographic low points where water accumulates and remains for extended periods†. There are three subclasses and seven community types under this classification. The discourse described slopes as occurring on â€Å"sloping land surfaces, where ground water discharge or shallow subsurface flow creates saturated conditions† (Classification,

Buying Behavior & Market Analysis Essay Example | Topics and Well Written Essays - 1000 words

Buying Behavior & Market Analysis - Essay Example It also took a substantial amount of risk because some of the files could be corrupted and it wouldn’t function. Again, the game could refuse to work with my computer. On the other hand, a low involvement purchase needs simple process of evaluation. Buying underwear was simple and it is something I do every now and then. I knew the brand and the size I was going for. In purchasing the computer game, I felt that I needed a better and a recent version of the game I had. I had seen this new version in my friend’s computer and felt that I, too, should have one like that. The next thing I did was to enquire about the game. The price was the first thing to enquire so that I could know if I could afford it or at least needed some assistance. Another thing that I had to know was whether the game could play on my computer, that is the processor and RAM requirement of the game. Lastly I had to enquire if there was a warranty in case the game was not in good condition. After getti ng all the information about the game, I had to evaluate in what terms it was better than the one I had. Another friend of mine had told me about another similar computer game and I had to go and enquire from him and compare the two. Finally I decided to purchase the game. It worked well with my computer and I was completely satisfied with that purchase. In purchasing the underwear, the task was rather simple. ... I purchased the underpants and they were just as good as I had expected. The process of purchasing a computer game is quite different from the process involved in purchasing the underwear. First, it is the time taken in each stage of the process. In a low involvement purchase, the process is quite simple because it involves purchases we do regularly. Most of the time, in a low involvement purchasing, we skip some steps or even rearrange these steps. When a need arises, the next step automatically is searching information about what one needs, however, this step is mostly skipped in low involvement purchasing. This is because one already knows what they want. From there, the decision is made and one goes straight to purchasing. In a high involvement purchasing, all the steps have to be followed and this makes the process longer. One has to take a lot of time in searching for information about the product to be purchased. Also, a lot of time is needed in evaluation of alternatives so t hat one purchases the best product. The other difference between the two purchases is that in the purchase of computer game there was a high risk involved compared to purchasing underwear. The risks in a high involvement purchase are due to the amount of money involved. This is because it is not the kind of a purchase one does every now and then. This is the reason why it is important to take enough time in the process When marketing any product, the essence is to attract and persuade customers to purchase your products. This process is not as easy as it sounds. One has to have the skills needed in order to affect the decision of the buyer. Understanding the customer behavior model is the first step in marketing of any product, be it a low or a high involvement purchase. However,

Understanding The Roles Of Vodafone Telecommunications Information Technology Essay

Understanding The Roles Of Vodafone Telecommunications Information Technology Essay Vodafone group plc is a global telecommunications company based its headquarter in Newbury, United Kingdom. If measured by the revenues its a largest telecommunication company in the world, along with this if measured by the subscribers its the worlds second largest just behind the china mobile. As Vodafone is a global company, it is providing services in more than 30 countries not only this Vodafone has other partner networks in 44 different countries. The Vodafone name comes from three different things which are voice, data and fone which reflect to providing services of voice and data over the devices (Mobile phones etc). The company was formed in the year of 1984 basically as a subsidiary of Racal Electronics Plc. In start the company named as Racal Telecom Limited but it was fully demerged and changed the name as Vodafone Group plc in 1991. The main objective of this specific report is to probe into the organisations information systems, structure of organization, analyze the information requirements, decision making, Business strategies, IS strategy, IT strategy, ethical issues, strength, weaknesses, opportunities, goals and objectives, managerial levels, benefits, and some other environmental factors. Furthermore this report will be the evidence of understanding of the entire studies which is conducted in this module and also the real world market. Organizational Structure The number of employees in Vodafone UK is over 10,000. Vodafone aim to provide a fair, safe and flexible workplace which helps to motivates their employees to work hard and to feel engaged and create better environment to the work. The below is organisation structure of Vodafone group; Vodafone Group Plc organisation chart Diagram: Vodafone organizational structure (www.vodafone.com) Marketing development organization As marketing is very important tool to expand the businesses in this modern world. Vodafone is continuously working on it to compete with the market and also fulfil the peoples requirements. Vodafone is using different ways to advertise their products (services) such as Zonal marketing trial, Idle screen, Branded applications and widgets trial, Location based advertising trial and so on. Within these different types of marketing advertisement, Vodafone is keep in touch with the customers to knowing their requirements and also providing them better services. Mission statement A mission statement of an organization is very important to indicate itself. It is just a sentence but it is full description of general purpose and intention of that organization. The mission statement tells the employees what they are working for; along with this persuade the customers to buy the products or services. A mission statement is that which define the basic reasons for the existence of an organization and helps legitimise its function in society (Robson, 1997). Mission statement of Vodafone is; We will be the communications leader in an increasingly connected world This specific mission statement shows that it is Communication Company / organization, which goal is to become the leader to connect the world rapidly. Goals and objectives The goals and objectives play vital role to a company. As this is a modern age and every company is facing challenges to compete with the current market , same Vodafone has some goals which they are trying to reach. Vodafone is continuously working to update and meet the requirement of the customers. To reach on the top and accomplish with the goals Vodafone has some objectives which they are completing step by step. Below are some goals which Vodafone is willing to achieve; Create Authenticity in expanding communication technologies. Connectivity between different devices in future. To understand and use (web) data in more ways. To find options and possibilities of energy. Improvement of services in each part of country. (www.vodafone.com/start/about_vodafone/future_agenda.html) Strategy The strategy of the organization indicates its prospects and also helps to improve the business. Strategy of an organization can be defined as the identification of the purpose of the organization and the plans and action to achieve the purpose (Lynch, 2006). The strategy of Vodafone changes with the passage of time, because in the year of 2006 Vodafone intentions were different according to the year 2009 and 2010. The Strategic focus in 2009 is on operational performance, total communications, emerging markets, capital discipline. Environmental analysis Political factor The political factors are very effective for the organizations. If the political factors are in favor of the organization then it will be easy to navigate and boost the business. It is also said that managers should operate within the laws and regulations of the host country (Gray Larson 2008). The stability of political issues in the specific region or country and local laws sturdily influence the performance of organization. Without the information of the local laws and regulations there is a possibility of facing penalty which could lead to a big loss. If we have a look on Vodafone globe, we will come to know that its price plans and other services are different according to the country law and demand of nation. So the organization must need to understand and obey the local laws of the country where it is operating. Economic factor The economical factors can also have adverse effect on the organizations profitability and productivity. Vodafone was quite better in economy but because of recent downturns in economy it was affected in some countries. Vodafone Spain reported turnover of euro 6,982 million in the last financial year, 2.6 % less than the previous. (Vodafone 2009). To get economically strong Vodafone is working continuously to improve the economy of the company. Recently Vodafone has extended the services for customers; this could lead to improve the economy. Social /cultural factor As Vodafone is expanded in different countries, so they have to understand the requirements and social issues of specific country / region. Vodafone have created social networking and social media sites which helps to communicate and information sharing. Along with this Vodafone have agreements with so many social networking sites to offer the services. Vodafone always put efforts for safe social networking. (www.vodafone.com) Technological factor There is technology revolution at this present age. Every day new technology arrives with so many advanced enhancements. It is becoming necessary for an organization to keep update with their technology and to keep with the pace of the modern life, it also play the part to compete with the market. Vodafone is always active to keep update its technology to satisfy the customers and also to fulfil with the modern requirements. For this Vodafone announced the launch of its latest Digital Living Network Alliance (DLNA) certified Mobile Wi-Fi device, the R201. (Vodafone, aug 2010) Ecological factors In a report it is mentioned that there are more than 800 million mobile devices are in use and these are growing every day as new technology is in market. The using and expanding of these devices are not that good for health and ecologically. Vodafone keeping in mind these all issue thats why Vodafone Ireland has announced to reduce CO2 emission by 30% by 2011. With the progress Vodafone is also working to create a better environment for future. SWOT analysis SWOT analysis is a method of strategic planning which is used to evaluate the Strength, Weaknesses, Opportunities, and Threats related in a project or in any task. SWOT analysis specifies the objectives of the project and also identifies the internal and external factors of the project. Strength Vodafone always struggle to make the network outstanding. Vodafone is committed to giving you a network you can depend on. The first priority of Vodafone is make sure that people can use mobile and connect to the internet where they are, and whenever they want. Vodafone competitors are also upgrading their services to persuade the customers but speciality of Vodafone is, its network is expanding but also provides better signal strength indoor and outdoor. Vodafone is keeping in mind to provide a such network which has journey of a call, fast and reliable connections and a network you can trust. (www.vodafone.com) Weakness As every company have some weaknesses, same Vodafone sometimes face such problems. The first weakness of Vodafone is its less connectivity in rural areas. Shares in Vodafone fell to lowest point but still head of Vodafone Company decided to sell the shares. BP overtakes Vodafone amid continued telecoms weakness (www.independent.co.uk). Vodafone got negative return on assets (ROA) underperform the main competitors like BT Group, ATT and others. The other weakness is Vodafone has about 80% business generate in Europe. Due to these weaknesses Vodafone sometimes face problems to maintain the company standards. Opportunities Vodafone has so many opportunities to get benefit of it. Vodafone has expanding network with better services this made Vodafone to create opportunities for customers as well as Vodafone itself. With the passage of time climate is changing also Vodafone is working to tackle this problem with the facility of video and teleconferencing and thorough the other energy efficient machines. The Vodafone policy is full of opportunities for customers and company itself. Threats As Vodafone is dominating in the world of communication, so the competitors are the main threats for Vodafone. In start of Vodafone life, there werent so many competitors of Vodafone but gradually so many companies come to exist and started the war in the field of telecommunication. As it is expanding network, every day new customers are joining Vodafone, it could create problem in network. So Vodafone need to update their boosters or all other technologies which could lead to calling and data transferring problems. Along with this, as other competitor companies are introducing new services, same Vodafone need to introduce such facilities/services which could keep customers in touch with Vodafone. Level of Management Information System There are four level of management, each level supporting different kind of decision process. It works from top to bottom, as top level management which is strategic level makes decision then it ends with the bottom which is Operational level. These four are defined below; Strategic level: This specific level of management is for seniors like, CEO, VIP, and Manger. This type of management usually makes long term decisions like 3 to 10 years. Recommendation: Sales and Marketing IS, Manufacturing IS, H R Information system, And Finance and accounting IS. Management level / Tactical level: This management level is usually resource allocation decision level. In this management level managers utilise and allocate time, raw material, machinery, funds etc and this is usually for 1 to 3 years. Recommendation: Sales and Marketing IS, Manufacturing IS, H R Information system, And Finance and accounting IS. Knowledge level: The knowledge level is a additional level of management in which knowledge and data workers work. This level is all about the knowledge of the specific project. Recommendation: Sales and Marketing IS, Manufacturing IS, H R Information system, And Finance and accounting IS. Operational level: In this bottom part of the management level, managers work day to day to complete the task. Normally in this level, manager makes decisions less than one year. Recommendation: Sales and marketing IS, Manufacturing IS, Human Resource IS, and Finance and Accounting IS. TPS OAS KW MIS DSS ESS Operational Level Knowledge Level Management Level Strategic Level Diagram: Types of IS and level of working. Information Systems An information system can be defined technically as a set of interrelated components that collect process, store and distributed information to support decision making and control in an organization (Laudon Laudon, 2009). With the help of information system a project could lead to a successful project and can complete on time. Information system provides fast and accurate transaction along with this it provides support for decision making. The information system is the weapon against competitor companies. There are some major information systems which work in each management levels are below. ESS (Executive support system) work in strategic level. DSS (Decision support system) work in management level. MIS (Management information system) work in management level. KWS (Knowledge working system) work in knowledge level. OAS (office automation system) work in operational level. TPS (Transaction processing system) work in operational level. ESS (Executive support system) ESS is designed to draw summarized information from MIS and DSS and present graphs and data from many sources through an interface that is easy for senior managers (Laudon Laudon, 2009). This is top management level and top people of management deal in this level. The chief executive of Vodafone makes final and basic decisions, and all departments head collect the information (data) and present to him for his decision to go throw. The ESS information system manage all the activities happening within the company like sales, purchase, cost etc which helps chief executive to make decisions and start new plans. DSS (Decision support system) The DSS helps to navigate the company into right path, because if company is getting loss from present services or technology then it indicate the down turn of the company. With the help of DSS Vodafone sometimes change the price plans and also other changing occurs which are effect for company. The DSS of Vodafone can usually use information from other information systems but they need to get informed from outsource to come up with it. MIS (Management information system) Middle management needs system to help with monitoring, controlling, decision making and administer activity and to work with this, the systems which are use called MIS (Laudon Laudon, 2009). This information system basically helps to monitoring the activities happening within the company. With the help of this information system managers can check any transaction from thousand of transaction. Managers often need to see, what is going on with the company during it is working to know that, is company is doing fine or not, and MIS helps to do that. This system also provide required reports weekly, monthly or yearly, which helps manager to make decision. KWS (Knowledge working system) Knowledge work system or knowledge based information system that support the creation, organization and dissemination of business to employee and mangers throughout a company (OBrien Maracas, 2008). This information system helps the organization to find the new ways to reach the success. In Vodafone KWS use to find what new price plans will be appreciable by customers and also how to improve services. OAS (office automation system) The OAS usually use in employees data and for office work. As it is mentioned above that OAS is use in operational level. This information system manages all the office work of Vodafone like non financial asset, share based payment, pension etc. TPS (Transaction processing system) TPS help the operational managers to keep track of the elementary activities and transaction of the organization, such as sales, receipt, cash deposit, payroll, credit decision and the flow of materials in a factory (Laudon Laudon, 2009). In this system Vodafone can interact with the customers on daily basis. The information system helps Vodafone to deal with the all sort of enquires. Ethical Issues The use of Information system could be very risky for an organization. As it is very necessary for an organization to use information system to boost the performance of the work in better and convenient way meanwhile it could be very risky and can lead to disruption. So a lot of ethical issues need to keep in mind when implement information system. For example, if wrong information of data is entered then output also will be wrong this could lead to wrong decision making which is very harmful for company. It is very important to focus on ethical issue, if there is problem in OAS that wrong information is entered in the database of Vodafone then it will store wrong information in the system, it will produce wrong result. Same as if there is problem in TPS (Transaction Processing system) that transaction is made wrong while customer is paying bill or when Vodafone is topping up the account of the customers this could create problem for both customers and the company. Some ethical issue s of Vodafone are below; Privacy Protection: company need to focus on privacy of the company and its business. It needs to ensure that all transaction, made exactly and correctly. Along with this Vodafone needs to protect transaction occurred, that other cant retrieve it. Accuracy of Information: In process of data storage and all other inputs Vodafone needs to be careful of the authenticity of the stored information. Sometimes companies are expecting are something but they get something else at the time of result. Right of Information: Every mangers needs to know his responsibilities that he can maintain structure of the company. Security: As much the system is secure company will be safe from threats and misuse. Lack of knowledge: Staff must be trained to do the job and satisfy the customer in the criteria of information system. Conclusion: All organizations need to use information system to boost the performance and drive through the success. Information system helps organization to sort out, about all kind of problems and become profitable. As Vodafone is a communication services provider, so to come up with all necessities of this modern life and to compete with market, Vodafone needs to use specific information systems. There are so many companies in market competing with Vodafone, but due to choosing right and efficient information system, Vodafone is at the top.

Media Texts, Brands, and Identity: For Him Magazine (FHM Magazine) Essa

Media Texts, Brands, and Identity: â€Å"For Him Magazine† (FHM Magazine) In this essay I will firstly introduce the magazine I am discussing, and talk about ideas of representations and gender in their issues, and also how it in effect they market themselves as a brand that articulates identity. FHM magazine stands for â€Å"For Him Magazine†; its core target audience is males 25-35. The magazine is produced monthly at the cost of  £3.40 per issue. FHM is now on global release as it publishes 27 different editions around the world in every continent, each with its own unique content. The UK version sells approximately 600,000 copies per month making it one of the most popular magazines in the country. For their company Emap under an umbrella of 58 magazines it is the most popular. Its content varies inside as it is essentially seen as a lifestyle magazine. Every month it has recurring themes of reviews and articles centrally focused around the opposite sex and hobbies the magazine assumes the audience has. A way we can look at the notion of identity is through representations given through the magazine. Since the magazines are aimed at men, we can assume that the magazine has underlying issues about gender. Therefore FHM would like to express itself through masculinity to create a meaningful link to its audience. In the following I will show how different men and women magazines are completely different in content and identity. Contemporary ideas of masculinity and femininity will be different to those of previous generations. Current themes may be stereotypical but to study it using binary oppositions gives it greater meaning; men are seen as masculine, dominant, strong, aggressive, intelligent, rational, and active. Whilst women are the opposed, they are feminine, submissive, weak, intuitive, emotional and communicative. As well as theses factors men and women are also seen to like different things, men like cars, technology, getting drunk and having casual sex with strangers whilst women like shopping, make-up, social drinking with friends, and having committed relationships. However, it is also clear that these lists are not truly representative of what men and women are really like. You all probably know a woman who likes cars and can be aggressive or a man who doesn’t drink and cries at weepy romantic comedies. These stereotypes exist, to ... ...romotional day where FHM itself confirmed their brand status. Since Topman is Europe’s biggest men’s retail store, they hired it out for the duration of a whole day. They had many attractions as well as the clothes feature. They also had new technology testing, massaging, tasting of alcohol and everything else they magazine stands for. By doing this it influences people’s choices and decisions regarding their lifestyle, by doing so it alters people’s identity. So was this just an identity building process or did it happen because there was demand? I finish with a quote from Hermann Bausinger who talks about how the new media sphere has evolved, â€Å"Technology has long since been integrated into the everyday. Tools themselves are distinguished by the fact that they rapidly take on the character of artificial limbs† (1995: 537). Brands are now extensions of our bodies. Sources used: Bausinger, H. (1995) â€Å"Media, Technology and Daily Life†. London: Edward Arnold. Hall, S. (1997) â€Å"Cultural Representaions and Signifying Practices†. London: Sage Hermes, J. (1995) â€Å"Reading Women’s Magazines†. Cambridge: Polity Press FHM - January 2008 FHM – March 2008 Marie Claire - January 2008